Salam alaikum
Tahukah anda apa relation antara pembelian lipstick dengan kedudukan ekonomi negara? Pakar ekonomi mempunyai fakta menarik y menunjukkan pembelian lipstick meningkat semasa keadaan ekonomi y kurang stabil. Tadaaa.. "Lipstick effect".
Apa sebenarnya "Lipstick Effect" ni?
The Lipstick Effect is a theory which indicates that when facing an economic crisis, consumers are more likely to indulge in less costly luxury treats such as lipsticks to substitute expensive indulgences.
Pendapat peribadi saya ialah bila ekonomi tidak baik, manusia akan lebih berjaga2 dalam membuat pembelian y mahal ataupun get into any investment vehicles. Maka, meningkatlah pembelian barang2 less luxury ni. Problemnya ialah manusia end up habis jugak duit beli unnecessary things.
Take-Home Messages
Tidak kira ekonomi macam mana sekalipun, kita masih perlu berdisiplin seperti berikut:-
- Pay yourself first after getting paychecks.
- Minimum 10% each month masuk dalam bank kita
- Keep a minimum of 6 months living expenses for Reserves Fund.
- Sumbangan kepada parents, keluarga ataupun sedekah at least 10% setiap bulan bagi memurahkan rezeki. Baca sini: Erti Sedekah bagi Financial Gurus
- Jangan buat kesilapan2 seperti berikut: 5 kesilapan dalam merancang kewangan.
Bagaimana ekonomi Malaysia tahun 2012?
Ni entry saya copy paste dari Business Times mengenai "Lipstick Effect."
Kuala Lumpur: Worried about whether your
finances will suffer if the economy slows down this year? Then venturing
into the cosmetics sector, particularly that of lipsticks, may very
well be the solution.
Consider this, between 2006 and 2010, Malaysia’s lipstick import by weight was at its peak – in 2009 at 1.297 billion kg.
In that same year, the country’s gross domestic product was at the lowest, contracting by 1.6 per cent.
By comparison, a total of 655,573 kg of lipsticks were imported in 2008 when Malaysia’s economy grew by 4.8 per cent, When the economy improved in 2010, posting 7.2 per cent growth, volume of lipsticks imported was lower than in 2009, at 703,996 kg.
The 2009 recession was reflected in consumers’ buying psyche and behaviour, which turned more of them into bargain seekers.
“(The) Year 2009 indicates that more women were buying more lipsticks ... but those which were cheaper,” chief executive officer of Singapore-based Spire Research & Consulting Leon
Perera told Business Times.
He pointed out that not only is the buying pattern of lipstick influenced by the economy but the trend can also be used to gauge how the economy will fare.
According to Perera, Spire decided to conduct research into non-traditional and quirky things as they have been used as forecast tools in the past.
He pointed out that in the US, Christmas wrapping paper sales were an accurate indication of underlying consumer sentiments.
The term “Lipstick Effect” was coined by Leonard Lauder, the chairman of Estee Lauder, who noted that during tough economic situations, sales of Estee Lauder lipsticks increase.
The Lipstick Effect is a theory which indicates that when facing an economic crisis, consumers are more likely to indulge in less costly luxury treats such as lipsticks to substitute expensive indulgences.
The months following the September 11 terrorist attacks saw sales of Estee Lauder lipsticks grow by 11 per cent.
The theory assumes that in a crisis when consumer trust in the economy is low, people will buy goods that have less impact on their disposable income.
But while women will indulge in lipsticks, men, Perera said, will tend to spend on services such as drinks and meals to feel better.
What can we expect in 2012?
"Though final 2011 value data is not yet available, the lipstick import volume rose in 2011 from 2010 by about 50 per cent. This makes it likely that Malaysian consumer sentiment is now not as bad as in 2009 (where there was a strong "lipstick effect" in line with the downturn). but not as good as in 2010.
"Some anxiety has probably crept into the consumer psyche. This will fuel the purchase of 'small luxuries'," Perera said.
Consider this, between 2006 and 2010, Malaysia’s lipstick import by weight was at its peak – in 2009 at 1.297 billion kg.
In that same year, the country’s gross domestic product was at the lowest, contracting by 1.6 per cent.
By comparison, a total of 655,573 kg of lipsticks were imported in 2008 when Malaysia’s economy grew by 4.8 per cent, When the economy improved in 2010, posting 7.2 per cent growth, volume of lipsticks imported was lower than in 2009, at 703,996 kg.
The 2009 recession was reflected in consumers’ buying psyche and behaviour, which turned more of them into bargain seekers.
“(The) Year 2009 indicates that more women were buying more lipsticks ... but those which were cheaper,” chief executive officer of Singapore-based Spire Research & Consulting Leon
Perera told Business Times.
He pointed out that not only is the buying pattern of lipstick influenced by the economy but the trend can also be used to gauge how the economy will fare.
According to Perera, Spire decided to conduct research into non-traditional and quirky things as they have been used as forecast tools in the past.
He pointed out that in the US, Christmas wrapping paper sales were an accurate indication of underlying consumer sentiments.
The term “Lipstick Effect” was coined by Leonard Lauder, the chairman of Estee Lauder, who noted that during tough economic situations, sales of Estee Lauder lipsticks increase.
The Lipstick Effect is a theory which indicates that when facing an economic crisis, consumers are more likely to indulge in less costly luxury treats such as lipsticks to substitute expensive indulgences.
The months following the September 11 terrorist attacks saw sales of Estee Lauder lipsticks grow by 11 per cent.
The theory assumes that in a crisis when consumer trust in the economy is low, people will buy goods that have less impact on their disposable income.
But while women will indulge in lipsticks, men, Perera said, will tend to spend on services such as drinks and meals to feel better.
What can we expect in 2012?
"Though final 2011 value data is not yet available, the lipstick import volume rose in 2011 from 2010 by about 50 per cent. This makes it likely that Malaysian consumer sentiment is now not as bad as in 2009 (where there was a strong "lipstick effect" in line with the downturn). but not as good as in 2010.
"Some anxiety has probably crept into the consumer psyche. This will fuel the purchase of 'small luxuries'," Perera said.
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